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If you get the customer experience right, consumers will spread the word for you. Give customers what they want when they want it, support them in new and innovative ways, make their lives better, and do this all at a reasonable value, and your brand wins. Think of the brands you hold most dear-are you brand loyal because they produce great content? Of course, you may love Disney or FOX News, but in those cases content IS their business, but what about other brands you cannot live without? Do you love Google, Amazon, Zappos, Apple, Walgreens, Lowe's, Subway, Ford and Target because these brands produce engaging content?Ĭontent is not king. There are two reasons why I believe content is not king but something less.Īt a conference last week, I heard someone declare that "Content creates relationships." Is this really true? Do you love your spouse because he or she produces great content? Your friends may be funny, insightful or informative, but are they your friends because of what they say or because of who they are?īrand relationships are no different. 10th St., St."Content is king." This is something I hear every week in conversations, at conferences and on blogs, but does the fact it is so often repeated make it true? Content is vital, no question about it, so perhaps it does not matter whether we coronate it as king, queen, prince or duke, but I question if giving the throne to content might not cause marketers to lose focus of more important needs and strategies in the social era. What: “River Road Boogie: The Augie Garcia Story” Pop music critic Ross Raihala can be reached at 65. Through his music, Augie combined the Mexican spirit with the African-American rhythm and it was beautiful.” Music is everyone’s voice spoken at one time. “For me, music is part of the celebration of life. “Augie had such a gigantic spirit, he really was something,” Minjares said. He continued to play sporadically over the years before his death in 1999. But after his band broke up in 1964, he took a job as an iron worker and performed live as a solo act on the side. It was a day’s journey to get there, but it was like going home.”įor the latter half of the ’50s, Garcia made a living through music. “We’d buy tortillas, masa to make tamales, we’d go there for funerals. “We’d go there to get our Mexican fix,” he said. A native of north Minneapolis, Minjares and his family would travel to St. It never happened, and the reasons why fuel the storyline of “River Road Boogie.”Īn actor, comedian and owner of Minneapolis’ Parkway Theater, Minjares never met Garcia, but they shared a Mexican heritage. Paul’s North Star Records, Garcia seemed poised to take his act to the national level with a large-scale tour. With all the local acclaim and the release of four singles on St. “I was told by someone who was there that Parker went on stage and told Augie he was done: ‘We do the rock and roll here, boys.'” “I’ve heard a couple of different accounts,” Minjares said. Legend has it Presley’s famously ruthless manager Colonel Tom Parker thought the crowd was screaming a bit too much for the opening act and cut Garcia’s set short. Paul Auditorium on Mother’s Day in 1956, Garcia was booked to warm the stage. From 1954 to 1958, Garcia and his band routinely packed the venue and at one point earned nearly $300 a week, a huge salary for the time. His band became regulars at the River Road Club in Mendota and developed their sound from a base of jazz into rock and roll and blues. “He had his mother cut the legs off his tuxedo pants,” Minjares said. On the way home from Korea, he had a layover in Hawaii where he discovered Bermuda shorts, which soon became his trademark on stage. Paul in 1954 and started the Augie Garcia Quintet. He would play and they’d forget about the bad things.” At night they’d sing, with guys beating on a table with drumsticks.
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He was like this weird guy dropped from outer space. But he was a trend-setter, even in a combat zone. “Augie’s bunker took a direct hit that buried six of them alive. “He lost his best friend over there,” Minjares said. Just as the group started to gain some traction, Garcia left town to serve in the Korean War. Paul and met the men who would make up his first band, the Continentals. In 1950, he played the annual Festival of Nations in St. By the late ’40s, when he was still a teen, Garcia began appearing on local television shows. Paul’s West Side and started playing guitar at the age of nine.